EXAMINE THE KNOWLEDGE, BEHAVIOR AND ATTITUDE TOWARD THE PROPAGANDA AND MARKETING PRODUCTS FOR CHILDREN
Alia Almoajel, Asma Hamed Al Suwaidan, Zainab Ibrahim Alkhudairi
Department of Community Health Sciences, College of Applied Medical Sciences, King Saud University, Riyadh, Kingdom of Saudi Arabia
Nowadays, children are targeted by media propaganda using the wide spread of T.V channels, electronic games, social media and others. These propaganda wars are supported by big companies because they know children are easily attracted and can spend a lot of money to sale what they like. The research was set to examine the knowledge, behavior, and attitude toward the propaganda and marketing products for children. This is very important because many children are affected from extra food consumption as a result of propaganda food marketing. This issue resulted health effects to children in their early age and afterwards. This study was targeted to parents who have between 3 to 12 children with a total of 38 questions. The questions were divided into 22 informative questions and 16 personal questions. The data were analyzed using SPSS software programs. When informative questions (knowledge, behavior and attitude) are correlated with their personal questions (parent’s education, family income and no. of children) it was found that educational level for parents are the most important factor while the no. of children and family income are less important.